In this exact location, over the past couple years, several coffee shops have tried to be successful. None has. Until now. Welcome to the Coffeebar in Truckee, California. Greg Buchheister is the man who made it happen. "As an independent business, when you're going against Starbucks and a lot of other corporate chains, you have to have three legs to your stool. One is customer service, one is high quality products and one is that intangible atmosphere that makes people feel good when they come in."
Greg and his employees go above and beyond trying to make all their customers feel welcome. They know your name and your order, or at least they will. And while they are a hip Truckee hangout, they're not so cool that it makes you feel uncomfortable, like you don't belong. That's the intangible Greg refers to. Everyone feels good here. And everyone comes here.
The coffee is part of the reason. First, it's topped with beautiful artwork. Secondly, it's roasted from a coffee roasting guru in Reno. And thirdly, Coffeebar is one of the few places you can get it. "We are one of the only places in the world that sells his coffee and it's unbelievable. It's all organic, 9 times out of 10 it's seed 1 which is the top level which is like having a $100 bottle of wine instead of a $10 bottle."
Their food case is filled with homemade treats to get you through breakfast and lunch. Basically the Coffeebar offers food and drink for all day. "We do croissants and scones and cinnamon rolls and muffins coffee cakes and sandwiches and crepes, gelato. So it's kind of a one stop shop."
And with their beer and wine license about to be completed, you can expect even more reasons to come to the Coffeebar in Truckee.