Burning Man kicked off Monday in the Black Rock Desert north of Reno. It will run through the end of the week.
Stores around town can't keep their shelves stocked as burners come through looking for food and supplies.
We asked some burners what it takes to get ready for a week in the desert.
"Lots of fruit. Lots of canned tuna. Anything that's gonna keep you hydrated on the playa," said Charlie Wiggins who traveled to Burning Man from New York City. "Got some coconut water. You have to try to replenish your salts. So we're gonna try to survive on what we have to next week."
Some folks we talked with say they spend a few hundred dollars in groceries before heading to the Black Rock Desert.
Get this, the hot commodity is bacon. That's a currency at Burning Man, used to trade for other goods.
Many people we talked with tell us they love Burning Man for the challenge to live out there.
You battle the hot temperatures by day and the cool wind at night.
There's also plenty of dust storms.
I asked burners what brings them out there every year.
"It's a chance for people's greatest gifts to be shared, leadership forums to be held, discussion to be had and workshops to attend," said Estebon, a burner from Southern California. "All those things drew us out there this year."
It's a massive structural organization for an immersion into culture out on the desert floor that's unlike anything we've ever faced," said Gayatri Devi.
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