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SOURCE: transcosmos, Inc.
Providing uniform management & analysis of advertising effectiveness in smartphone promotions
(PRWEB) June 22, 2012
transcosmos inc. (Headquarters: Shibuya Ward, Tokyo; President & COO: Masataka Okuda; Securities code: 9715; hereafter, transcosmos) has begun offering the smartphone ad effectiveness measurement tool “transcosmos SmartPhone Ad tracking” (hereafter, TSPAD: http://www.t-spad.jp/ ).
Due to the rapid spread of smartphones, they accounted for more than half of the total mobile terminal shipments in the 2011 fiscal year, and furthermore, it is also expected that smartphones will account for more than half of the contracted units by the end of March 2015. (MM Research Institute study) Based on this trend, the importance of smartphones as a marketing channel for businesses is growing.
The “TSPAD” smartphone ad effectiveness measurement tool now being offered is a dedicated tool for measuring the effectiveness of all types of advertising programs for smartphones. In addition to linking the system with leading ad networks for smartphones, reward advertising, affiliate advertising, listing ads and such, and the ability to uniformly manage the placement of advertising, it is also possible to measure data including the number of visits coming into smartphone sites from ads and those reaching target pages, as well as the number of downloads and item charges within applications.
¦ Features of “TSPAD”
- Uniform management of smartphone advertising
Links the system with multiple leading ad networks for smartphones, reward advertising and affiliate advertising, and has made unnecessary the tag settings which needed to be changed for each different medium in the past.
In addition, since all smartphone advertising can be managed uniformly, it is possible to immediately implement actions such as comparative analysis of advertising effectiveness and measures for improvement.
- Measurement of applications and actions within applications
Needless to say, it is possible to count the number of application downloads by using the SDK (Software Development Kit) provided by ”TSPAD,” but it is also possible to measure the frequency, amounts and usage status for actions within applications, including merchandise purchases made with an application and item charges in games.
- Measurement of conversions
It is possible to measure conversions for each advertisement with respect to activities such as member registration, documentation requests, merchandise purchases, user registration for monthly billed courses, changes and membership cancellations.
- Analysis of advertising ROI
If advertising expenses are registered in advance, a reference chart can be displayed for items including the unit price of member acquisition and the advertisements with high cost-effectiveness. For even deeper analysis, it is possible to get a multifaceted understanding of the return on advertising investment, including points such as the membership persistence rate, the number of membership cancellations and the cumulative total amount of purchases for members acquired through each advertisement.
transcosmos will continue proposing the ideal smartphone advertising for its client companies through advertising effectiveness validation using “TSPAD.”
¦ TSPAD Website
URL: http://www.t-spad.jp/
- transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
- Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.
(About transcosmos inc.)
transcosmos launched operations in 1966 as a pioneer in the information processing outsourcing business. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as call center services, business process outsourcing services, business process solution services, and digital marketing services either as standalone solutions or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale. (URL: http://www.trans-cosmos.co.jp)
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