If you're making a purchase online there's a good chance you're helping the local economy.
BarnesandNoble.com has a distribution center in Reno that employs 600 people. Amazon.com has one in Fernley that's shipping hundreds of thousands of packages a day.
And they only expect to get busier.
Online retailers are already seeing big growth this holiday shopping season up 11% over last year.
They're luring customers with deals from free shipping to deep discounts. "You have two types of free shipping where there's a minimum order size, say $50, $75 dollars, and then there's free shipping with no conditions," says Scott Silverman with the National Retail Federation.
And this year many retailers are spreading the word about deals to their followers on social media sites like Twitter and facebook.
And there's one local company who knows that all too well. Jimmy Beans' Wool - with a retail store near Meadowood Mall - the majority of their business is actually generated online. "We wanted to broaden our customer base, try and find a good niche for ourselves," says Jeanne Giles with Jimmy Bean's Wool. "I think we've done really well."
But small, local businesses without a large online presence don't want to be left out. Holly Evers with Gesture at The Summit understands online shopping helps the economy. She just wants people to shop local too. "If anyone did 2, 3, 4 of their shopping purchases at a local store that would really help sustain the local businesses."
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