You don't expect a Harley rider to knit, let alone run a knitting store. But that's Jeanne Giles.
She's the retail manager at Jimmy Beans Wool, a Reno knit shop.
It's number 3,253 on Inc. Magazine's list of the 5,000 fastest growing private businesses - and the only business in Reno to make the list.
Over the last three year's it's grown nearly 80%. They sold more than $2-million worth of yarn last year alone.
Giles says their success lies in customer service. "Doing whatever it takes to make sure the customer is getting what they need, to do a successful project in our case."
By far the biggest part of the business is online sales. They ship yarn to all 50 states, and 50 countries worldwide. The internet makes up as much as 90% of their business.
And, although the company's only 7 years old, owner Laura Zander says it's grown slowly. "It's the old, grandpa's don't-buy-a-car-unless-you-pay-cash-for-it. And that's what we've done."
Success, she says, has been part love of knitting, part hard work and part serving an untapped niche. "I think what it boils down to are a lot of knitters don't like to sit still," says Zander. "The trends I've seen are that most of the knitters are either Harley riders or work-aholics or obesssive compulsive."
Having one of each on staff helps make those customers happy.
Sunday, May 19 2013 7:02 PM EDT2013-05-19 23:02:30 GMT
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