KTVN Channel 2 - Reno Tahoe News Weather, Video - Students Learn How to Sell Green to Global Markets
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Young scientists, engineers and microbiologists from 23 different countries converged on Incline Village Monday to learn about the fine art of selling.
The mostly doctoral and post doctoral students learned how to get their ideas for green technology into the market place.
Venture capitalists, marketing specialists, business professors all helped the members learn how to pitch and close the deal. "We think there's a real bottleneck in the green technology, innovation, space. A lot of great ideas are being conducted, are coming out of science, but are not getting into the martketplace," says professor Andrew Hagadon.
Conference organizers say this help is critical. "It's not for a lack of funding, it's not for a lack of innovation but it's really for a lack of connections between the faculty and the students doing the research and the kinds of people who would need to come in next to support it," says Hagadon.
There was also extensive networking as venture capitalists looked for new products. In fact, last year's conference gave birth to seven new green high tech companies.
