Washoe County Mulls Ads on School Buses - KTVN Channel 2 - Reno Tahoe News Weather, Video -

Washoe County Mulls Ads on School Buses

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The Washoe County School District is considering selling advertising space on school buses to help raise money in the face of budget cuts.

But at least one school board member says it's a bad idea that would undermine educational values.

Superintendent Heath Morrison says its important to look at all options for generating revenue. He says Nevada law allows school boards to approve the ads with the money dedicated to such things as textbooks and laboratory equipment.

Rick Harris says school districts in as many as eight other states are already using bus ads to generate more money. Harris says some advertising companies have quoted as much as $1.8 million in income over the next four years. "Businesses look good because they need to advertise anyway, so if they are advertising and helping education at the same time, it's win-win."

District officials would determine which advertisers to use, such as banks or food distributors, while prohibiting things like bars and alcohol.

Board trustee Barbara Clark is afraid it will damage the district's reputation. She says she is "not willing to sell our district to get a few measly thousand dollars." 

The school board still has to vote on the option. If approved, the earliest ads would appear on buses would be after the new year.


Information from: Sparks Tribune, http://www.dailysparkstribune.com

(Copyright 2010 by The Associated Press. All Rights Reserved.)

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